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News, Information, Trends and Resources for Baby Boomers and the Age of Aquarius
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Baby Boomers are a diverse group of 78 million individuals born between 1946 and 1964, the largest demographic in history. Spending over two trillion dollars each year, with $28 trillion in assets controlling two thirds of the nation’s wealth, boomers are responsible for half of all car purchases, $80 billion in home improvements each year and 3 out of 4 medical prescriptions.

BoomerTimes advertisers can tap into this highly influential and engaged demographic in a variety of ways that are targeted, measurable and productive.

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